Infrastructure improvement resoundingly contributes to economic and social development in communities around the world. Working together to improve people’s lives through repairing transportation networks and revitalizing land use, the Millennium Challenge Corporation and the Government of Senegal needed a close out communications plan that could convey the magnitude of the $540 million investment and its impact.
We collaborated with U.S. Government and Government of Senegal representatives to determine communications goals and tactics that would speak to constituents of both audiences, as well as the general public in Senegal. This included developing and implementing a national communications campaign in English and French to connect how investments in infrastructure create economic development opportunities for all Senegalese citizens. True to our roots as a creative agency, we engaged with local artists and theatre groups to translate impact for the local contexts.
More than 200,000 Senegalese, in addition to global U.S. Government staff. Maps, infographics, and plays that incorporated data allowed for more donors and nonprofits to build upon the investment by Millennium Challenge Corporation to expand reach and services.